One of the best parts of using Windows is that the platform is wide open, and you can install just about any app or game you need without going through a third-party app marketplace. This inherently makes running a digital storefront on Windows 11 much more difficult than, say, the App Store on iOS or even the Google Play Store on Android. Still, the first-party Microsoft Store has been around since the Windows 8 days, but it hasn’t taken off.