Ray tracing is much more than just a marketing term in 2025. Most games released these days have RT features in them; reflection and lighting have always been difficult for game developers to get right, and ray tracing helps by doing a lot of the heavy lifting for them. It still has to be implemented correctly, and a lot of t**les just don’t justify the performance tax it places on your system. Among gamers, it hasn’t always been popular, but here are 3 reasons why ray tracing isn’t going anywhere anytime soon.