When I reviewed the Apple Watch Ultra last year, I concluded that even though it was designed for people who are far more active and adventurous than I am, I wanted one anyway because of the larger screen, more premium build, and longer battery life. In the year since I realized there are apparently many others like me, because I have seen a lot of Apple Watch Ultras out in the wild, on the arms of people who are clearly not mountaineers, extreme sports athletes or deep sea divers. I concede the cities I frequent — Los Angeles, San Francisco and Hong Kong — are privileged wealthy cities that can’t be used as a reflection of the world, but I’ve heard enough anecdotes from colleagues and industry peers from other states that I think it’s safe to say the Apple Watch Ultra has wide appeal in the states, and that with Apple products, consumers always gravitate towards the priciest/best model.