Dr. Dre and Jimmy Iovine founded Beats in 2006 with the goal of producing portable headphones with improved audio fidelity that outperformed popular models. At the time, this consisted primarily of the Apple EarBuds, the original Bose QuietComfort over-ears, a host of colored Skull Candy options, and a few from Sony and Phillips. The first pair of Beats came out in 2008, and while they weren’t an acoustic miracle, they did kick off a headphone trend that is still popular today. The company proved that casual listeners were willing to invest in their portable headphones. Plus, it made bulky cans seem cool.