In the PC hardware nexus, the itch to upgrade rarely ever comes as a result of hardware failure. From what you can make around conversations on tech forums, it’s almost always driven by four psychological “urges” amongst gamers and power users alike. The first of these is what I refer to as the ‘performance plateau effect’, where having to drop your graphical presets from ‘ultra’ to ‘medium’ starts to feel like surrender. This is closely followed by the resolution trap, which comes into play when you buy a high-resolution display and discover that your GPU is outmatched.