Tech marketing is a minefield of actual specifications that matter, peppered with irrelevant technical-sounding lingo that doesn’t have any bearing on the actual user experience. Beginners and novices may easily mistake the latter for the former, but some aspects, like the significance of gold-plated cable connectors, have been around for so long that even experienced buyers may inadvertently prefer these unnecessarily pricier cables for the fear of sacrificing performance or missing out on durability.