You’ve probably come across meaningless branding terms in the PC hardware space. Manufacturers do their best to sell common features as game-changing innovations to unsuspecting users. A similar scam is the gold-plated HDMI cable, marketed as being somehow superior to regular cables in terms of performance and durability. While gold does have anti-tarnish properties, even that doesn’t matter to most users in indoor situations. The gold-plated HDMI cable is simply a way to oversell the usefulness of the metal to the majority of users.