Back in 2020, Google was sued in a $5 billion lawsuit claiming that the company harvested the data of its Chrome customers even if they were using the browser in incognito mode. The claimant argued that services like Google Ad Manager and Google a***ytics still collected information about the preferences and browsing activities of the user and while they were not tied directly to a profile, a user could still be identified by augmenting this data with previously known information about online habits. After about three years, Google has now agreed to a settlement in this landmark case.