Whether you’re gaming, working, or watching videos on your PC, brightness feels closely tied to the image quality. The brighter your panel can get, the more capable it probably is of delivering a satisfying experience. However, increasing your monitor’s brightness indiscriminately can have the opposite effect. You might be ruining your display’s image quality by cranking everything up to 11. High brightness alone can’t compensate for any panel imperfections you might have. Besides, the less obvious but more severe downside of a monitor that’s too bright is low-quality sleep. By straining your eyes more than you need to and disturbing your circadian rhythm, you’re negatively impacting your sleep. This is why it’s important to find the right brightness level for your room instead of keeping it high all the time.