The storage economy is playing a cruel joke on consumers right now. If you’ve scrolled through Amazon, BestBuy or Newegg listings recently, you’ll know that somehow, M.2 NVMe SSD prices have gone up faster than the NVDA ticker on NASDAQ. A PCIe 4.0 Samsung 990 Pro 1TB will set you back $240, up from a retail price of $89 in 2024. Meanwhile, NAND contract prices rose by 55% over the previous quarter in Q2 2026 alone.