When I bought the RTX 4090 nearly four years ago, the GPU market was in a much better spot than it is today. You could actually buy graphics cards much closer to MSRP. In fact, I was able to snag a liquid-cooled RTX 4090 for about $2,000, which looks like a steal in hindsight, considering I couldn’t find a single listing for under $3,000 today. While that’s partly because it’s no longer in production, you also can’t ignore the impact AI demand has had on GPU prices over the last couple of years.