YouTube is the biggest and, without a doubt, the most popular video platform available online. The service hosts billions of videos, with the number of monthly active users amounting to a couple of billion worldwide too. As such, it’s natural for Google to continue improving its product to retain its existing customer base and reach new audiences. We recently learned that the company has started to show ads even when you pause a video, and while that change is slightly controversial, the firm is now rolling out some big updates that may appease its customers too.