Subscriptions are all around us at this point; first came Netflix, which allowed us to cut the cord and give in to the world of video on demand. Largely regarded as a consumer convenience, it led to the growth of other platforms such as Spotify. Spotify launched a year after Netflix started streaming, and it too offered users a convenient way to legally consume music anywhere in the world. Since then, we’ve seen company after company launch its own subscription service, laying the bill at the foot of the consumer while ensuring a positive cash flow month to month.