While Excel feels like an old-school spreadsheet program compared to some other sleek and sophisticated CRM solutions, it’s the only tool you really need for customer relationship management. Before you shell out for that pricey CRM subscription, consider using Excel. Microsoft’s trusty workhorse boasts impressive features, flexibility, and ease of use to make it a viable alternative for small businesses and individuals with straightforward needs. Here are the top reasons why Excel might just be the underdog champion of CRM.