If you’ve been a PC builder long enough, you’ve lived through multiple hardware crises. Sometimes, an unexpected disaster strikes a factory in Taiwan, or a cryptocurrency resurgence shoots GPU demand to the moon. Other times, a once-in-a-lifetime pandemic brings the world to a standstill, inflating prices for every PC component you can imagine. The current PC hardware crisis feels nothing like what came before. There are no unexpected global events at the core. It’s simply the inevitability of the AI data center demand eating up all the hardware available. Consumer hardware isn’t a priority anymore, and every company is submitting to the promise of accelerated profits, feeding the AI bubble till it becomes too big to fail. It’s feeling like a new normal for PC hardware, and PC builders aren’t the only ones getting ripped off.