Given how long USB cables have been around, I’m surprised that technology hasn’t made them completely annoyance-free by now. USB-C was a great step forward, removing the awkward “try to plug in the cable, doesn’t fit, rotate 180 degrees, still doesn’t fit” dance, but cable management is still a pain. If you wish your cables didn’t stick out at awkward angles and could rotate to fit your needs best, one Japanese company has your back—with a catch.