Reference cards from Nvidia and AMD are hard to come by, which is why most people buy AIB variants from brands like Asus, MSI, Gigabyte, Zotac, Galax, Innno3D, PNY, Sapphire, XFX, and others. Many of these aftermarket graphics cards sport better thermals, lower noise levels, and slightly higher performance compared to reference editions. Some AIB features are worth paying extra for, but many of them are just there to justify the overpriced variants. These features don’t add meaningful performance, and often come in the way of optimal operation. If you’re still paying a premium for these useless features, it’s high time you reconsidered.