Whether you self-host a website from your NAS or host it in the cloud, you’ll still need a snappy domain name to use for it. That’s an easy thing to say but a tricky thing in practice, because most of the short or one-word URLs are owned by other people. Even if these domains are just parked, they could be worth a tidy sum, as short URLs are easy for people to remember, and they can make or break your site’s success. So, if you’re building your company’s brand and want one of these parked domains, the only way to get them is to fork over almost unthinkable wads of cash to the existing owner.