Windows 11 adoption hasn’t been as good as Microsoft may have originally planned for. At the time of writing, StatCounter reports that 70% of Windows users are using Windows 10, while 27% are using Windows 11. It’s not great, especially when Windows 10 loses security support in October 2025. So, what does Microsoft do in the face of an adoption crisis? Add adverts, of course. Ads began appearing in the Start and Settings menus, and people weren’t happy.